Our StorySix Decades of Gold & GraceTradition | Innovation | Craftsmanship
Since1962
Tradition and InnovationWho We Are
A heritage prospective partner combines tradition and innovation, creating timeless designs that exude beauty and grace. With a six-decade tradition, we have proudly served as gold merchants since our start in 1963, founded by visionary N. Gopalanchettiyar in Therkaavani Moolaveethi, Madurai.
As a family, commencing as a little enterprise, knowing the strength of integrity and social goodness, we fulfil the people’s demands and desires by weaving a tapestry of trust and excellence with novelty in designs and high-quality gold ornaments. We accurately exhibited the culture through traditional desirable designs with skilled gold artisans.
From 1970 to the present day, we have introduced beneficiary schemes, opened three showroom branches, and expanded into gold, diamonds, and platinum — becoming one of Tamil Nadu’s most trusted jewellers.
Our MilestonesFrom cherished beginnings to lifelong milestones, SMJ has remained a trusted name in fine jewellery for over six decades.
60+
Years of Heritage
3+
Showrooms
∞
Endless Designs
1000+
HAPPY CUSTOMERS
Our JourneyA Legacy Built Over TimeFrom a small enterprise in Madurai to Tamil Nadu's finest jewellers, every decade a milestone.
1962The Founding
N. Gopalanchettiyar establishes SMJ as a small gold merchant at Therkaavani Moolaveethi, Madurai — built on trust and artisanal excellence.
1970Beneficiary Schemes
Introduction of innovative schemes for customers — making fine jewellery accessible to families across all walks of life.
1970Beneficiary Schemes
Introduction of innovative schemes for customers — making fine jewellery accessible to families across all walks of life.
2016Diamond & Platinum
Expanded into diamonds and platinum jewellery — evolving from gold merchants into a comprehensive luxury jewellery house.
Today60+ Years of Celebrations
Three showrooms, thousands of happy families, and a legacy of craftsmanship that continues to shine across generations.
What We Stand ForOur Pillars
Endless possibilities
An ever-growing collection spanning gold, diamond, silver, and platinum — for every occasion and every dream.
Creative approach
An ever-growing collection spanning gold, diamond, silver, and platinum — for every occasion and every dream.
Customized Designs
An ever-growing collection spanning gold, diamond, silver, and platinum — for every occasion and every dream.
Trusted Heritage
An ever-growing collection spanning gold, diamond, silver, and platinum — for every occasion and every dream.
“
We do not merely sell jewellery. We weave trust, beauty, and memory into every ornament so that it may be cherished across generations.
N. Gopalanchettiyar, Founder — SMJ Jewellers
Find UsOur Showrooms
01
Madurai — Central
Melamaasi Street,
Near Pothys, Madurai
- +91 63746 44849
02
Madurai — Bypass
Kaalavasal Byepass Road,
Near Ramraj Cotton, Madurai
- +91 89258 00141
03
Madurai — South Aavani
106, South Aavani
Moola Street, Madurai
- +91 77082 23916